// MANIFESTO

We teach design the way it's actually practiced — in studios, on briefs, with senior eyes on the work. Cohort-based, live, no recordings. The opposite of an on-demand course.

OG Labs is a small school for serious people. We don't sell access — we admit students. We don't run "drops" — we run cohorts. The tone is calm, exact, and a little defiant. Read like a research note, not a launch tweet.

// TONE OF VOICE

// AUDIENCE

• 2–6 yr designers leveling up
• Engineers crossing into design
• Founders learning to brief design
• Students applying to top studios

// PRIMARY · ON PAPER

// PRIMARY · ON INK

// CLEAR SPACE

Min clear space = X (cap-height of "O") on all sides. Never crowd with copy or graphics inside this margin.

// LOCKUP WITH SUBMARK

[ design system ]

Submark in signal-red, JetBrains Mono, bracketed. Only use to qualify the brand (academy, design system, vol. 01).

// PAIRINGS · ALLOWED

// CONTRAST · WCAG AA

Never set body text in signal-red. Use only for accents, labels ≥14px bold, or headline italic phrase.

// SPACING SCALE (4pt base)

// BREAKPOINTS

// Z-INDEX SCALE

// SHADOWS & BORDERS (no blur)

// MOTION

Hovers fade. Layout shifts snap. Never bounce, never spring. Reduced-motion: respect prefers-reduced-motion media query.

// BUTTONS

// BADGES

// INPUTS

// CARD · STANDARD

// CARD · WITH SHADOW

// PHOTOGRAPHY DIRECTION

• Process over portrait — show the work, the desk, the screen, the sketch.
• Black-and-white or low-saturation only. No filters.
• Documentary, available light. No staged glamour.
• Close-cropped on hands, type specimens, materials.
• Wide-angle studio shots only with grain or BW.

// MOTIFS · SECONDARY VISUAL LANGUAGE

• // double-slash labels — every section header.
• [ bracketed ] badges — status, version, cohort.
• Numbered sequences — 01 / 02 / 03.
• Pulse dot (●) — only marker that's allowed to be round.
• Hairline rules + dashed dividers — never solid for body.

// VOCABULARY

// HEADLINE FORMULA

Plain noun phrase + italic accent in signal-red.

Always end with a period. Italic only on the accent phrase. One italic per headline.

// TOKEN FILES

// REPO STRUCTURE

// MAINTAINERS

// LICENSE & USAGE

Brand assets, wordmark, and motifs are © 2026 OG Labs Design Academy. The token system and code are MIT-style internal-use; do not redistribute the wordmark. Contact maintainers before any external co-branded use.